We decided to repeat the successful event from last year called ‘We’ll improve your position’. The principal stayed almost the same, only the main price was slightly different. The concept was one and half month long and we incorporated some guerrilla marketing in the shopping centre and the surrounding area. An additional competition in radio and other smaller prices with the Moravskoslezke newspapers. More than 13.000 customers come in, more than thel last year. So a huge satisfaction again.

Some examples of guerrilla marketing: the main price was placed on the main staircases in FNK, in some interesting places in Ostrava we sprayed reservation parking places for the winner, on all the mirrors in the shopping centre we placed prints with scenic or adrenalin views from a car.