Our partner Inter IKEA Centre Czech rep. gave us a very interesting challenge to open the new part of the shopping centre and to begin a communication of a huge reconstruction of the oldest part. We took the responsibility of the whole event — from creative concept, graphic design, production and of course the realisation. The first day was designed as the VIP evening, only for partners and tenants, and other 4 days were for the public.

The Opening was during spring so this event was made with the theme “cheerfull spring at Avion”. The VIP evening boasted a beautiful and fragrant decoration of fresh flowers and a buffet banquet. Artists performed as live tables roaming amongst guests, fairies were flying around them and swaying trees lightly put the finishing touches to the atmosphere. At the entrance were fog screens and an interactive floor with a cryogenic show. Artists: dancer Atai Omurzakov, Superstar Martin Chodúr and the ochestra Camerata Janáček, as a speaker was Libor Bouček. That evening was completed with amazing video-mapping, which showed a history of Avion and the opening of the new part.

We split the other 4 days into: ceremony, entertainment, fashion and a mystical day to satisfy all visitors across all age groups. Visitors could see artists from the VIP evening such as Richard Nedvěd, acrobats Duo Ogor or comedians from stand up comedy Na Stojáka etc. Accompanying activities: photo-points and autograph sessions with performers, competition in finding the shopping agent, sushi academy etc ... There were more than 130.000 visitors during these 4 days.